Data Protection

1. Data Protection at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. For detailed information on data protection, please refer to our data protection policy listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the “Information about the Responsible Party” section of this data protection policy.

How do we collect your data?

Your data is collected, on the one hand, when you provide it to us. This can include, for example, data that you enter into a contact form.

Other data is collected automatically by our IT systems or with your consent when you visit the website. This primarily includes technical data (e.g., Internet browser, operating system, or time of page access). The collection of this data occurs automatically as soon as you access this website.

What do we use your data for?

Some of the data is collected to ensure error-free access to the website. Other data may be used to analyze your user behavior. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders, or other order inquiries.

What rights do you have regarding your data?

You have the right, at any time, to receive free information about the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent for data processing, you can revoke this consent at any time for the future. Furthermore, you have the right to request the restriction of the processing of your personal data under certain circumstances. You also have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time about this and other questions on the subject of data protection.

Analytical tools and third-party tools

When you visit this website, your browsing behavior can be statistically evaluated. This is primarily done using so-called analysis programs.

Detailed information about these analysis programs can be found in the following data protection policy.

2. Hosting

We host the content of our website with the following providers:

Strato

The provider is Strato AG, Otto-Ostrowski-Strasse 7, 10249 Berlin (hereinafter referred to as “Strato”). When you visit our website, Strato records various log files, including your IP addresses.

Further information can be found in Strato’s data protection policy: https://www.strato.de/datenschutz/.

The use of Strato is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in presenting our website as reliably as possible. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information in the user’s end device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

3. General Information and Mandatory Disclosures

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection policy.

When you use this website, various personal data will be collected. Personal data is data that can be used to identify you personally. This data protection policy explains what data we collect and how we use it. It also explains how and for what purpose this happens.

We would like to point out that data transmission over the Internet (e.g., in email communication) may have security vulnerabilities. It is not possible to protect data completely from access by third parties.

Notice on the Responsible Party

The person responsible for data processing on this website is:

Privatschwimmlehrer Kai Böhme
Mörsenbroicher Weg 161
40470 Düsseldorf

Phone: 0203-39688744
Email: info@privatschwimmschule.de

The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data (e.g., names, email addresses, etc.).

Storage duration

Unless a more specific retention period is mentioned within this data protection policy, your personal data will remain with us until the purpose of data processing ceases to apply. If you exercise a legitimate request for deletion or revoke consent for data processing, your data will be deleted, provided we have no other legally permissible reasons for storing your personal data (e.g., tax or commercial retention periods); in the latter case, deletion will occur after these reasons no longer apply.

General information on the legal basis for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR, insofar as special categories of data are processed in accordance with Art. 9 para. 1 GDPR. In the event of express consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or access to information on your end device (e.g. via device fingerprinting), the data processing is also carried out on the basis of § 25 para. 1 TDDDG. Consent can be revoked at any time. If your data is required to fulfill the contract or to carry out pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data if this is necessary to fulfill a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR. Data processing may also be carried out on the basis of our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR. Information on the relevant legal bases in each individual case is provided in the following paragraphs of this data protection policy.

Notice regarding data transfer to third countries that are not data protection-safe, as well as data transfer to US companies that are not DPF-certified

Among other things, we use tools from companies based in third countries that are not considered data-secure under data protection law, as well as US tools whose providers are not certified under the EU-US Data Protection Framework (DPF). When these tools are active, your personal data may be transferred to and processed in these countries. We would like to point out that no data protection level comparable to the EU can be guaranteed in third countries that are not considered data-secure under data protection law.

We point out that the USA, as a safe third country, generally has a comparable level of data protection to the EU. Data transfer to the USA is therefore permissible if the recipient has a certification under the “EU-US Data Protection Framework” (DPF) or has appropriate additional safeguards. Information on transfers to third countries, including data recipients, can be found in this data protection policy.

Recipients of personal data

In the course of our business activities, we work with various external parties. This sometimes also requires the transmission of personal data to these external parties. We only transmit personal data to external parties if this is necessary for the performance of a contract, if we are legally obligated to do so (e.g., disclosure of data to tax authorities), if we have a legitimate interest in disclosure pursuant to Art. 6 para. 1 lit. f GDPR, or if another legal basis permits the disclosure of data. When using processors, we transmit personal data of our customers only on the basis of a valid contract for order processing. In the case of joint processing, a contract for joint processing is concluded.

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can withdraw consent that has already been given at any time. The lawfulness of the data processing carried out up to the point of withdrawal remains unaffected by the withdrawal.

Right to object to data collection in special cases and to direct marketing (Art. 21 GDPR)

IF THE DATA PROCESSING IS BASED ON ARTICLE 6 PARA. 1 LIT. E OR F OF THE GDPR, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. YOU CAN FIND THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED IN THIS DATA PROTECTION POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING SERVES TO ASSERT, EXERCISE, OR DEFEND LEGAL CLAIMS (OBJECTION ACCORDING TO ART. 21 PARA.1 GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING, WHICH INCLUDES PROFILING INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE PROCESSED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21 para. 2 GDPR).

Right of complaint to the responsible supervisory authority

In the event of infringements of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work, or the place of the alleged infringement. The right to complain shall be without prejudice to any other administrative or judicial remedy.

Right to data portability

You have the right to receive the data that we process automatically based on your consent or in fulfillment of a contract, in a common, machine-readable format, either for yourself or for a third party. If you request the direct transfer of the data to another responsible party, this will only occur to the extent that it is technically feasible.

Information, correction, and deletion

Under the applicable legal provisions, you have the right at any time to free access to information about your stored personal data, its origin and recipients, and the purpose of data processing, and, if applicable, a right to correction or deletion of this data. You can contact us at any time for this purpose as well as for further questions on the subject of personal data.

Right to restrict processing

You have the right to request the restriction of the processing of your personal data. You can contact us for this at any time. The right to restrict processing exists in the following cases:

If you dispute the accuracy of your personal data stored with us, we generally need time to verify it. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of erasure.
If we no longer need your personal data, but you need it for the establishment, exercise or defense of legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
If you have lodged an objection under Article 21 para. 1 GDPR, a balancing of your interests and our interests must be carried out. As long as it is not yet determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data may – apart from its storage – only be processed with your consent or for the establishment, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person, or for reasons of important public interest of the European Union or of a Member State.

SSL/TLS Encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries you send to us as the site operator, this page uses SSL or TLS encryption. You can tell that a connection is encrypted because the browser’s address bar changes from “http://” to “https://” and by the padlock icon in your browser bar.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

4. Data Collection on This Website

Cookies

Our websites use so-called “cookies.” Cookies are small data packets and cause no damage to your end device. They are either stored temporarily for the duration of a session (session cookies) or permanently (persistent cookies) on your end device. Session cookies are automatically deleted at the end of your visit. Persistent cookies remain stored on your end device until you delete them yourself or automatic deletion occurs through your web browser.

Cookies can originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable websites to integrate certain services from third-party companies (e.g., cookies for processing payment services).

Cookies have various functions. Numerous cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or video playback). Other cookies can be used to analyze user behavior or for advertising purposes.

Cookies that are necessary for the electronic communication process, for providing certain functions desired by you (e.g., for the shopping cart function), or for optimizing the website (e.g., cookies for measuring the web audience) (necessary cookies) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent has been requested for the storage of cookies and comparable recognition technologies, the processing will be carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG); the consent can be revoked at any time.

You can configure your browser to notify you about cookie settings, allow cookies on a case-by-case basis, exclude the acceptance of cookies for specific cases or in general, and enable the automatic deletion of cookies when closing your browser. Disabling cookies may limit the functionality of this website.

You can find out which cookies and services are used on this website in this data protection policy.

Consent with Borlabs Cookie

Our website uses Borlabs Cookie’s consent technology to obtain your consent to store certain cookies in your browser or to use certain technologies and to document this in compliance with data protection regulations. The provider of this technology is Borlabs GmbH, Rübenkamp 32, 22305 Hamburg (hereinafter Borlabs).

When you visit our website, a Borlabs cookie is stored in your browser, which saves your consent or the revocation of your consent. This data is not passed on to the provider of Borlabs Cookie.

The collected data will be stored until you request its deletion, delete the Borlabs cookie yourself, or the purpose for data storage is no longer applicable. Mandatory legal retention periods remain unaffected. Details on data processing by Borlabs Cookie can be found at https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/.

Borlabs Cookie Consent technology is used to obtain legally required consent for the use of cookies. The legal basis for this is Article 6 para. 1 lit. c of the GDPR.

Inquiry via email, phone, or fax

If you contact us by email, phone, or fax, your inquiry, including all personal data arising from it (name, inquiry), will be stored and processed by us for the purpose of handling your request. We will not disclose this data without your consent.

The processing of this data is based on Art. 6 para. 1 lit. b GDPR if your request relates to the fulfillment of a contract or is necessary for the performance of pre-contractual measures. In all other cases, processing is based on our legitimate interest in effectively handling requests addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if it has been requested; consent can be withdrawn at any time.

The data you send us via contact requests will remain with us until you request its deletion, withdraw your consent to storage, or until the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions – in particular, statutory retention periods – remain unaffected.

5. Analysis Tools and Advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The Google Tag Manager is a tool that allows us to integrate tracking or statistics tools and other technologies on our website. Google Tag Manager itself does not create user profiles, store cookies, or perform its own analyses. It merely serves to manage and deploy the tools integrated through it. However, Google Tag Manager does capture your IP address, which may also be transferred to Google’s parent company in the United States.

The Google Tag Manager is used on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and management of various tools on their website. If appropriate consent has been obtained, the processing is exclusively based on Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s end device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

The company is certified under the “EU-U.S. Data Protection Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards for data processing in the U.S. Any company certified under the DPF commits to adhering to these data protection standards. You can find more information about this from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics allows website operators to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, time spent on site, operating systems used, and the user’s origin. This data is aggregated into a user ID and assigned to the respective end device of the website visitor.

Furthermore, with Google Analytics, we can record, among other things, your mouse and scroll movements and clicks. Google Analytics also uses various modeling approaches to supplement the recorded datasets and employs machine learning technologies for data analysis.

Google Analytics uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). Information collected by Google about the use of this website is typically transferred to and stored on a Google server in the USA.

The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be withdrawn at any time.

Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. You can find details here: https://business.safety.google/adscontrollerterms/sccs/.

IP anonymization

Google Analytics IP anonymization is enabled. This truncates your IP address by Google within Member States of the European Union or other Contracting States to the Agreement on the European Economic Area before it is transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website and Internet usage to the website operator. The IP address transmitted by your browser in the context of Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

More information on how to handle user data with Google Analytics can be found in Google’s Data protection policy: https://support.google.com/analytics/answer/6004245?hl=en.

Google Signals

We use Google signals. When you visit our website, Google Analytics collects your location, search history and YouTube history, as well as demographic data (visitor data), among other things. This data can be used with the help of Google signals for personalized advertising. If you have a Google account, the visitor data from Google signals will be linked to your Google account and used for personalized advertising messages. The data is also used to create anonymized statistics on the user behavior of our users.

Demographics in Google Analytics

This website uses the “demographics” feature of Google Analytics to show relevant advertisements within Google’s advertising network to website visitors. This allows for the creation of reports that contain statements about the age, gender, and interests of site visitors. This data comes from Google’s interest-based advertising as well as visitor data from third-party providers. This data cannot be assigned to any specific person. You can disable this feature at any time through the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section “Objection to data collection.”.

Order processing

We have concluded a data processing agreement with Google and fully comply with the strict requirements of the German data protection authorities when using Google Analytics.

Google Analytics E-commerce Tracking

This website uses Google Analytics” “e-commerce tracking” feature. With the help of e-commerce tracking, the website operator can analyze the purchasing behavior of website visitors to improve their online marketing campaigns. This includes collecting information such as orders placed, average order values, shipping costs, and the time from viewing to purchasing a product. This data can be aggregated by Google under a transaction ID, which is assigned to the respective user or their device.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program from Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads allows us to display advertisements in the Google search engine or on third-party websites when a user enters specific search terms in Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data available to Google (e.g., location data and interests) (audience targeting). As website operators, we can evaluate this data quantitatively by analyzing, for example, which search terms led to the display of our ads and how many ads led to corresponding clicks.

The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be withdrawn at any time.

Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. You can find details here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/.

Google AdSense

This website uses Google AdSense, a service for including advertisements. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google AdSense, we can display targeted advertisements from third-party companies on our site. The content of the advertisements is based on your interests, which Google determines based on your past user behavior. Furthermore, contextual information such as your location, the content of the website you are visiting, or the Google search terms you have entered are also taken into account when selecting the appropriate advertisement.

Google AdSense uses cookies, web beacons (invisible graphics), and similar recognition technologies. This allows for the evaluation of information such as visitor traffic on these pages.

The information collected by Google AdSense about the use of this website (including your IP address) and the delivery of advertising formats will be transmitted to a Google server in the USA and stored there. This information may be passed on by Google to Google’s contracting partners. However, Google will not associate your IP address with any other data stored by you.

The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be withdrawn at any time.

Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. You can find details here: https://business.safety.google/adscontrollerterms/sccs/.

Google Ads Remarketing

This website uses the Google Ads Remarketing features. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing, we can assign people who interact with our website to specific target groups in order to subsequently show them interest-based advertising on the Google advertising network (remarketing or retargeting).

Furthermore, Google Ads remarketing audiences can be linked with Google’s cross-device features. This allows interest-based, personalized advertising messages, which were tailored to you based on your previous usage and browsing behavior on one device (e.g., mobile phone), to also be displayed on another of your devices (e.g., tablet or PC).

If you have a Google account, you can opt out of personalized advertising at the following link: https://adssettings.google.com/anonymous?hl=en.

The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be withdrawn at any time.

Further information and the data protection policy can be found in Google’s data protection policy at: https://policies.google.com/technologies/ads?hl=de.

Target group formation with customer matching

We use Google Ads Remarketing customer matching, among other methods, for target group formation. In this process, we transfer specific customer data (e.g., email addresses) from our customer lists to Google. If the respective customers are Google users and logged into their Google account, they will be shown relevant advertising messages within the Google network (e.g., on YouTube, Gmail, or in the search engine).

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, Google and we can detect whether a user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased particularly frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information with which we can personally identify the user. Google itself uses cookies or comparable recognition technologies for identification.

The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be withdrawn at any time.

For more information on Google Conversion Tracking, please refer to Google’s Data protection policy: https://policies.google.com/privacy?hl=en.

Meta Pixel (formerly Facebook Pixel)

This website uses Meta’s conversion tracking pixel for conversion measurement. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Meta, the data collected is also transferred to the USA and other third countries.

This allows the behavior of website visitors to be tracked after they have been redirected to the provider’s website by clicking on a Meta ad. This enables the effectiveness of Meta ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymized for us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Meta, which makes it possible to link to the respective user profile on Facebook or Instagram and for Meta to use the data for its own advertising purposes, in accordance with the Meta Data Usage Policy (https://www.facebook.com/about/privacy/). This allows Meta to enable the display of advertisements on Facebook or Instagram pages and other advertising channels. This use of data cannot be influenced by us as site administrators.

The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be withdrawn at any time.

We use the enhanced matching feature within Meta Pixel.

The enhanced match allows us to send various types of data (e.g., city, state, zip code, hashed email addresses, names, gender, date of birth, or phone number) of our customers and prospects, which we collect via our website, to Meta. This enables us to tailor our advertising campaigns on Facebook and Instagram even more precisely to people who are interested in our offers. Furthermore, the enhanced match improves the attribution of website conversions and expands Custom Audiences.

To the extent that personal data is collected on our website and transmitted to Meta with the help of the tool described here, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of data and its transmission to Meta. The processing by Meta that takes place after the transmission is not part of the joint responsibility. The obligations incumbent upon us jointly have been laid down in a joint processing agreement. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Meta tool and for the data protection-compliant implementation of the tool on our website. Meta is responsible for the data security of Meta products. You can assert your data subject rights (e.g., requests for information) regarding data processed by Facebook or Instagram directly with Meta. If you assert your data subject rights with us, we are obligated to forward them to Meta.

Data transfers to the USA are based on the European Commission’s Standard Contractual Clauses. You can find details here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://www.facebook.com/help/566994660333381.

In Meta’s Data Protection notices, you will find further information on protecting your privacy: https://www.facebook.com/about/privacy/.

You can also deactivate the “Custom Audiences” remarketing feature in the ad settings under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you need to be logged into Facebook.

If you do not have an account with Facebook or Instagram, you can opt out of Meta’s interest-based advertising on the European Interactive Digital Advertising Alliance website: https://www.youronlinechoices.com/uk/your-ad-choices.

Meta Conversion API

We have integrated the Meta Conversion API on this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Meta, the collected data will also be transferred to the USA and other third countries.

The Meta Conversion API allows us to capture website visitor interactions with our site and pass them to Meta to improve advertising performance on Facebook and Instagram.

This includes, in particular, the time of access, the website visited, your IP address and your user agent, as well as any other specific data (e.g., purchased products, shopping cart value, and currency). You can find a complete overview of the data that can be collected here: https://developers.facebook.com/docs/marketing-api/conversions-api/parameters.

The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be withdrawn at any time.

To the extent that personal data is collected on our website and transmitted to Meta with the help of the tool described here, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of data and its transmission to Meta. The processing by Meta that takes place after the transmission is not part of the joint responsibility. The obligations incumbent upon us jointly have been laid out in a joint processing agreement. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing privacy information when using the Meta tool and for the privacy-compliant implementation of the tool on our website. Meta is responsible for the data security of Meta products. You can assert your data subject rights (e.g., requests for information) regarding data processed by Facebook or Instagram directly with Meta. If you assert your data subject rights with us, we are obligated to forward them to Meta.

In Meta’s Data Protection notices, you will find further information on protecting your privacy: https://www.facebook.com/about/privacy/.

If you do not have an account with Facebook or Instagram, you can opt out of Meta’s interest-based advertising on the European Interactive Digital Advertising Alliance website. https://www.youronlinechoices.com/uk/your-ad-choices.

Order processing

We have concluded a Data Processing Agreement (DPA) for the use of the aforementioned service. This is a legally required data protection agreement that ensures that the service provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Meta Custom Audiences

We use Meta Custom Audiences. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

When you visit or use our websites and apps, utilize our free or paid services, transmit data to us, or interact with our company’s Facebook or Instagram content, we collect your personal data. If you give us your consent to use Meta Custom Audiences, we will transmit this data to Meta, which Meta can use to show you relevant advertising. Furthermore, target audiences can be defined using your data (Lookalike Audiences).

Meta processes this data as our processor. Details can be found in Meta’s Terms of Service: https://www.facebook.com/legal/terms/customaudience.

The use of this service is based on your consent pursuant to Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. Consent can be withdrawn at any time.

Data transfers to the USA are based on the European Commission’s Standard Contractual Clauses. You can find details here: https://www.facebook.com/legal/terms/customaudience and https://www.facebook.com/legal/terms/dataprocessing.

6. Plugins and Tools

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

reCAPTCHA is used to verify whether data input on this website (e.g., in a contact form) is done by a human or an automated program. To do this, reCAPTCHA analyzes the website visitor’s behavior based on various characteristics. This analysis begins automatically as soon as the website visitor accesses the website. For the analysis, reCAPTCHA evaluates various pieces of information (e.g., IP address, the website visitor’s duration of stay on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place.

The storage and analysis of data is carried out on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and from spam. If corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s end device (e.g., device fingerprinting) within the meaning of the TDDDG. The consent can be revoked at any time.

For further information on Google reCAPTCHA, please refer to the Google Data protection policy and the Google Terms of Service at the following links: https://policies.google.com/privacy?hl=en and https://policies.google.com/terms?hl=en.

Wordfence

We have integrated Wordfence on this website. The provider is Defiant Inc., Defiant, Inc., 800 5th Ave Ste 4100, Seattle, WA 98104, USA (hereinafter referred to as “Wordfence”).

Wordfence is used to protect our website from unwanted access or malicious cyberattacks. To this end, our website establishes a permanent connection to Wordfence servers so that Wordfence can compare its databases with the accesses made on our website and block them if necessary.

The use of Wordfence is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the most effective protection of its website against cyberattacks. If corresponding consent has been requested, processing shall be exclusively based on Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s end device (e.g., device fingerprinting) as defined by the TDDDG. Consent can be revoked at any time.

Data transfers to the USA are based on the European Commission’s Standard Contractual Clauses. You can find details here: https://www.wordfence.com/help/general-data-protection-regulation/.